Are you wanting to spread the word about how amazing your physie club is? Do you have a club and want to shout about it from the rooftops? Perhaps you are just getting started as a teacher or are eager to see your club succeed but are not sure how you can be of help. Today, let’s look at a few ways you might like to go about promoting your physie club!
Your association may offer flyers to get the word out about physie in your town. Be sure there is an easy way for people to find out about your club. By creating your own flyer, you can include details specific to your club. Add a contact number, website, logo and images that will grab the attention of potential club members.
Consider adding a few images. Include an action shot as well as a picture of competitors to promote performance. Think about making your flyers so that if you have left over copies they can be used in the future. Avoid term dates, the year or class times. Flyers can be handed out at events, or during shopping centre displays, added to community notice boards, placed on shop counters, sent home to students at schools or delivered to letterboxes.
With competition season drawing to a close, now is a great time of the year to approach your local newspaper about publishing an article about your club. It could be focused on fitness, competition results, ladies classes or an article about your association! Ensure you have good quality images to submit along with your story. The newspaper may want to take their own photographs but you may have a better chance of seeing your story go to print if you can provide images.
Some radio stations will advertise free community announcements or may like to do a story as a segment about physie! Find a club representative who is well spoken and entertaining to look into this. Some radio stations may even ask listeners to call in and tell them about what’s happening in the community!
A well presented website is essential. This is often the first impression new members will have of your club. Think about what it is like when you are looking for information. What are the basic questions people will require you to answer? We will discuss this further in an upcoming post.
Not only is having a facebook page a great way to advertise but it is an essential communication tool these days. Network with other clubs so that people can see you are a part of something much bigger than yourself. When people like your page they will stop following if they get every detail for club members. Keep your business page for reporting your clubs events, results and sharing important physie news including images of classes, competitions and social events.
Instagram is a great way to document the behind the scenes happenings of your club as well as updates of your students. Include video clips as they are ranked higher with google and you will find more people like and comment on posts that include video over a still image.
Your association should have a website. This may offer important information, links, dates and video clips to promote your club! Be sure to follow their facebook page and create links on your website.
Physie101 is here for you! You can link any posts you find relevant to your newsletters. This can save you time having to explain every detail. Let us know topics we can write about for you! Share our posts on facebook as content to build your following. Our quotes and tips are easy to share and will save you time. Please just keep physie101.com on the image and use the hashtag #physie101. All the articles, images and posts are done so to help teachers, students and parents to make your life a little easier.
Shopping Centre Displays
Once again, this will depend on expense, availability and your time availability. If you can set up a display in a shopping centre include a banner, flyers, timetables, photos and trophies. Balloons are a great way to bring interest. You may like to have a computer and eftpos facility available to sign people up on the spot. If the centre allows, have your students perform the syllabus as entertainment. This is a sure way to get the word out into your town!
Fetes, Fairs and Community Events
Not only are shopping centres a great way to promote your club but fetes, fairs and community events at Easter and Christmas are also fun and usually bringing in your target audience.
Consider placing coreflute signs around town in the lead up to your sign on day. This will likely require a council permit and prices can vary greatly on having signs printed but if you know someone in the business or happen to come across a great price than why not give it a go?!
Sign On Day
This is the perfect opportunity to get the word out about physie. Click here for a few ideas on how to run a successful sign on day including offering tea and coffee or holding a physie display with past students!
Word Of Mouth
When opportunity allows to mention physie, do so. Keep it brief. Let people know about it in a friendly way. Leave the ball in their court. They may not look into physie right away but they will feel welcome when they decide they are ready!
Never underestimate the power of a good reputation. If you worry about being excellent at what you do, the word will get out there. You don’t need to blow your own trumpet. Trust in the hard work you have done and keep refining your skills.
Let’s see the numbers of physie girls and women in Australia grow next year! Let us know how you promote your club and we can do a follow up post sharing your ideas!